Toni

Starting a website

Remember the days when you handed someone your business card or your headshot and resume? Today, the first impression you make is digitally. You want to be listed on the front page of a Google search? You need a website. You want to be listed first on that Google search? You need video and searchable content. But let’s not get ahead of ourselves. First, you need to start making the website! But what goes into making a website?

Polarizing Filter

To get awesome awesome footage of blue skies and clear water, use a circular polarizer. This works just like polarized sunglasses, reducing harsh glare and making things clearer.

Branding Basics

You hear about branding all the time, but what exactly does it mean? The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” When thinking about popular long­lasting brands like Coca­Cola, Johnson & Johnson, Nike, Nestle, or Chevrolet, not only does their logo come to mind, but also their tagline and images of what they sell.

Makeup Tips

So, you have a photoshoot coming up and are a little perplexed about the whole makeup thing. Should you or should you not get a professional makeup artist? What type of makeup should you use? We are excited to have one of the best makeup artists in the business, Alexandra Brock, answer your most pressing questions!

Pro Hair Tips

Getting ready for a photo or videoshoot can be a little overwhelming. Here to help with a few hairstyling tips is Vidal Sassoon colorist, Lori Jean Vadnais!

About Us
Founders Toni Dolce and Andrew Bove combined their technical and creative expertise to form Purple Critter Media, which specializes in video production, photography, and creative consulting.
You need video content and photography to establish your business in today's digital world. We can help. Give us a ring and let's begin today! 646.543.6444
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